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INTRODUCTION
7
ERDEMİR GROUP
2014 ANNUAL REPORT
We aim to carry Erdemir Group to the summit of the global league by 2020.
In this context, by 2020 our Group aims to become one of the world’s
top three companies in financial and operational terms, human resources,
company culture and total value offered to its shareholders.
In order to achieve our vision, we have entered a phase of change
throughout the Group. We are striving to achieve breakthroughs in a number
of different fields, such as our way of doing business, our human resources,
our operational excellence, our marketing capabilities, R&D and the value we
add to Turkey and the community.
Advancing to our vision for 2020, we believe we are on course to become
a company that moves quickly and reaches decisions rapidly in terms
of sustaining our success and economic sustainability. In order to better
manage the impact of cyclical developments and changes in the global steel
industry, we have managed to streamline our entire processes to ensure the
most efficient use of our resources. The most important step achieved to
this end was the transition to a new organizational structure that offers the
advantage of managing the 7 companies in our Group as a single entity. This
new structure began to contribute to our productivity, our effectiveness,
customer satisfaction, already strong, and ultimately our profitability and this
process will continue to gain pace going forward.
On the other hand, as a part of our goal of becoming a more effective
player in the global market, we have taken significant strides forward to
restructure our operations abroad in 2014 and opened marketing and sales
offices in Singapore and Canada. We aim to establish a presence in all major
centers where the pulse of the global steel trade is taken and to ensure the
widespread inclusion of Erdemir steel in day-to-day life.
Another important development in 2014 was the commissioning of our
5-year strategic plan. This plan places innovation at the heart of our research
and development activities, attaching priority to the culture of doing
business. Within the scope of this plan, which is of tremendous strategic
importance in achieving our vision for 2020, Erdemir opened the first R&D
center in Turkey’s steel industry in 2014, with the target of bringing about
a much more dynamic structure for the production of innovative products
and to become an “Advanced Steel Research Center”. In summary, the R&D
Center will play a key role in the production of much higher value-added
products while bolstering the productivity surge going forward.
2020
UNDER THE SUPPORT OF OUR
SHAREHOLDER, OYAK, AND THE
GUIDANCE OF OUR BOARD, ACTING AS
ONE, ERDEMİR GROUP WILL REACH ITS
VISION FOR 2020 AND MAINTAIN ITS
CROWN AS THE PRIDE OF TURKEY AND
THE STAR OF OUR INDUSTRY.